Two linen fabric dealers with their shops close to one another, battle against each other for more and more costumers. Umberto constantly loses clients because of the tough competition brought by Leone, who offers the best prices in the neighborhood. But they leave differences aside when the rise of Fascism places Anti-Semitic politics which rigidly control business like the one conducted by the Jewish Leone, and those new regulations are viewed by Umberto as completely unfair. The long rivalry soon becomes a great friendship.
